Who we are
AUDREY BONVIN
FOUNDER & MANAGING DIRECTOR
Audrey Bonvin is the driving force behind the company’s commitment to excellence and innovation in the luxury hospitality industry.
Audrey’s career is distinguished by her expertise in service excellence, quality assurance, and strategic sustainability, which she brings to every AMS Prestige project. Her role allows her to ensure that AMS’s services consistently meet the highest standards, aligning with client needs and industry benchmarks.
As Founder, Audrey’s vision and standards is to establish AMS Prestige as a trusted name in hospitality consulting, allowing clients to exceed expectations and deliver excellence. Through her dual role, she ensures that every AMS Prestige project embodies her values of quality, sustainability, and strategic foresight, supporting the luxury hospitality industry in meeting the evolving standards of modern service excellence.
ERIC FAVRE
PARTNER & OPERATIONAL EXPERT
Eric Favre, Partner at AMS Prestige, is a seasoned expert in Renovation, Repositioning, and Operational Excellence. With a career spanning prestigious properties such as The Alpina Gstaad, Djibouti Palace Kempinski, and Le Richmond in Geneva, Eric is known for driving impactful transformations and elevating guest experiences.
His global insights, shaped by early roles at The Oriental in Bangkok and Al Khozama in Riyadh, and leadership as former President of Swiss Deluxe Hotels, position him as a trusted authority in luxury hospitality.
Eric’s strategic vision and hands-on experience with complex renovations ensure that each project upholds operational excellence, brand integrity, and sustainability. At AMS Prestige, Eric’s expertise empowers us to deliver customized consulting solutions that support high-end hotels in achieving sustainable growth, strengthening their market presence, and providing unparalleled guest experiences.
VIRGINIE TORAL
SUSTAINABILITY & BRANDING CONSULTANT
Virginie is a dedicated sustainability expert, blending her extensive experience in sustainable development with a background in marketing and communication. As a Coach for the Sustainability Strategy Project course at HEC Lausanne, a volunteer with SHE Changes Climate Switzerland, and a Pro Climate Fresk Facilitator.
Virginie has a successful history of supporting companies in crafting sustainability strategies, conducting carbon footprint assessments, and achieving certifications such as BCorp, EcoEntreprise, Green Key, Green Globe, and Swisstainable, where she is a partner at PME-Durable. Her expertise extends to leadership roles in the luxury and watchmaking sectors, where she led impactful marketing and communication initiatives.
With her comprehensive skills in sustainability, business strategy, and communication, Virginie brings strategic insight, strong communication abilities, and a collaborative approach to every project. Her passion and expertise make her a key asset for any organization seeking sustainable growth and impactful, climate-conscious solutions.
MICHAEL SMITHUIS
ADVISOR
Michael Smithuis, is a highly respected leader in luxury hospitality, renowned for his dedication to excellence and transformative influence at prestigious hotels worldwide. With a career spanning executive roles in top-tier properties, Michael has consistently elevated operational standards, delivering exceptional guest experiences and fostering cultures of service excellence.
Michael’s expertise includes complex hotel operations, balancing brand consistency with evolving industry demands. His international background spans project management, high-profile hotel openings, and building strong owner relationships, enabling successful strategic initiatives across diverse markets. His knowledge extends beyond daily management, emphasizing operational efficiency and guest satisfaction.
As an Advisor, Michael’s depth of experience and strategic insights enrich AMS Prestige’s approach. His expertise ensures that our clients remain competitive, adaptable, and consistently guest-focused, supporting high-end hotels in navigating a dynamic and evolving hospitality landscape.